| Step 1 : Client interview and site audit. Developing short term and long term online marketing and SEO plans.
Step 2 : Identify initial webpages for SEO: We will identify and optimize the most important pages on your web property first.
Step 3 : Set-up tracking software: Tracking your websites traffic is crucial in understanding your incoming traffic and data associated with their visit.
Step 4 : Identify the main and alternate keywords for each web page : Identifying the right keyword phrase that will drive results is critical for successful SEO..
Step 5 : Baseline Reporting : Generate a baseline report for the primary & secondary keywords. The baseline will gives us an indication of where your pages are ranked on the leading search engines, and will be used to measure results.
Step 6 : Programming : The actual implementation of our detailed recommendations. Once all the changes have been completed, we will run an audit to verify that the recommendation was implemented correctly and identify any changes, if needed.
Step 7 : Submission to Search Engines & Web Directories : Although search channels regularly spider new & existing pages, we recommend submitting pages to the key directories. We will, as part of the recommendation, identify the key search channels where we should submit your webpage's, and any fee associated with each.
Step 8 : Monitoring and Optimizing : SEO takes patience and continuous monitoring and optimizing to achieve success – more so in a highly competitive keyword segment. We will provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month's results) to identify trends and help guide additional adjustments. We will also add text on a regular basis to keep your site growing and informative. |